Business analytics using IBM’s SPSS Modeler

This software is incredibly versatile and sophisticated, capable of performing association rule mining, cluster analysis, predictive modelling and response modelling. Just seeing how it crunches raw data is amazing. While it offers many advanced features, using it to explore the Apriori algorithm and K-means analysis has provided valuable exposure to the SPSS interface.

Apriori algorithm | K-means

Apriori algorithm K-means
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